Are you currently offering online galleries to your clients and want to add a personalised touch to your service with in-person sales? Maybe you have been offering IPS for a while now but you feel you are not 100% confident in running it successfully.
Are you not feeling confident about your selling skills or your product offering? Is your pricing all over the place and too complex for clients to understand?
Amongst many aspects of business that are relevant to your situation (for 1-2-1 training), here's what I cover during your workshop or a call:
Consultation as a base for a profitable viewing appointment. We will talk about all the "selling" that happens before the actual sales appointment takes place, and how to make it more seamless and less salesy.
First and last impression as a ticket to your referrals.
Self-value issues: why they affects your sales more than you think and how to switch them off.
IPS v Galleries
IPS versus galleries, and why galleries leave money on the table.
Defining and targeting your ideal client
Defining your ideal client, branding and the NLP dust.
What samples to buy.
How to display your wall art for product and services upsell.
How to upsell from digital images to wall art.
What to sell in order to save yourself time and money and make the IPS more profitable.
Various options to use wall art templates to display your offering.
"Today was a fantastic training day with Maggie! My head is buzzing and I'm super excited to implement the structure and start earning more money! Thank you Maggie! You put your absolute all into making your workshops so informative."
- Gemma Yeomans, Gemma Yeomans Photography
In-Person viewing process
IPS viewing process – what to do in the sales room and how to direct the client through your offering, without looking lost or desperate.
The language of a successful sale and the exact phrases I use throughout the sales meeting.
What not to do and say when selling.
IPS when your client lives miles away.
The psychology of sales.
Tapping into your client’s core values.
Practical IPS tips for everyone.
IPS from a commercial studio, home studio & IPS for travelling photographers.
Closing the sale.
Pricing for top package sales in detail.
Price increase and Weber’s Law.
Package value versus average sale value and what matters most and how to make it work in your favour.
Deposit versus sitting fee and why to go for one or the other.
All about the gift vouchers and maximise their use for your business.
The value of brand ambassadors, how to get them, how to keep them.
The art of giving a sh*t
Analysis Paralysis and reducing your client’s headache in 3 easy steps.
"Since Maggie's IPS training, my business has completely been turned around for the better. I was making decent money before and did wonder how I could improve to earn more when I already thought my clients were paying the max. However, I learned a lot more than I ever thought.
Maggie taught me things that hadn't even crossed my mind, and I took away so much from the day. It really did give me a kick up the bum and I was so motivated so I put this into place immediately and I haven't looked back since.
Just from making a few tweaks, I'm already earning double what I was before, and I probably do less work too!
The day is intense, it's very full on but you learn a lot and you will not be disappointed!
I cannot thank Maggie enough for passing on her knowledge. I really feel like I'm where I want to be now and it's all down to her training.
P.S. Maggie isn't the terrifying person you think she is; she's actually nice, believe it or not!"
- Jade Dowling, Inspirique Photography Studio
Business model that's right for You
Building your business model and finding out what works for You.
Discounts & Flip Sale
And how to handle both.
What it is that Your Client truly needs
Solving your client’s needs and wants and your role as a photographer.
Dealing with yours and other people’s success.
Your energy as a benchmark of your success.
Many more interesting things that will make you an awesome salesperson without looking pushy, desperate and sleazy.
What you’ll take away:
After the training, you will be able to define your ideal client, run a successful consultation leading to wall art sales, price your time accordingly and lead your client through your offering confidently without throwing them discounts at “hello”.
You will be more confident in selling the right items, reading clients and defining their needs and wants whilst finding the right solutions to those needs.
You will be able to increase your average sale and do it without shame and fear that people will question you. You don’t have to be a naturally born salesperson, but you have to put time and effort to develop and master this skill and give your clients what they deserve: beautiful, tangible memories on their walls.
Ready to tackle the obstacles standing between you and your dreams?